PIRATE O’S - REBRAND

Pirate O’s is a local business, focusing on helping people reconnect with nostaligic snacks from around the world. It all began with Orion, who when he was younger, travelled around the world eating all the tasty snacks and dishes he could find. Upon returning to Utah, Orion found a large community of immigrants who longed for the snacks that made them feel at home, and connect with the feel good memories they carried with them. He decided to open a store where all could come and remember.

The shop itself is pirate themed, adding to the fun and nostalgia of Orions goals. With the tagline “Join the Plunder”, my team and I rebranded the business. We stepped into the pirate theme of the interior decor and vibe. We created “Captain Orion” as our mascot, cross and bones style. Focusing on new branding and custom private label packaging, we took the visual identity to the next deck.

View the Brand guide here:
https://drive.google.com/file/d/1etiyT8S2BltRyy0TCX_zydZ48wyuQc7C/view?usp=sharing