THE KNUCKLE SANDWICH- REBRAND

This brand was my very first project as a graphic designer at UVU. What started as a simple concept evolved alongside my skills, growing sharper, bolder, and far more refined. With a fresh perspective and a hunger to push my limits, I revisited and completely revamped it. But why stop at just a facelift? I wanted to take it further — I wanted to bring it to life.

I challenged myself to dive headfirst into not just environmental design, an area I had never explored before, but also compltley redoing something of my own creation. From conceptualizing the interior of a full-fledged deli shop to crafting displays, signage, posters, a style guide, menu sheets, branded apparel, and even custom packing. Every detail became an opportunity to infuse personality and punch. This wasn’t just about making something look good—it was about building an entire atmosphere, a brand that hits as hard as its name suggests.

Welcome to The Knuckle Sandwich. Step into the ring, embrace your inner “Knuckle Head,” and experience the knockout vision behind this passion project.

View the Brand guide here:
https://drive.google.com/file/d/1LdkuJEr3XNyeR5bbMKfw2Du2jIfYSypZ/view?usp=drive_link